Markets as culture: Social ties, rural credit and food fairs
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Abstract
Contemporary economic sociology defends the idea that markets are the result of interpersonal ties and social meanings. This is in contrast to a hegemonic vision of studying markets from the perspective of economic theory, where culture and social life are dissociated from economic phenomena. In this sense, the objective of this article is to understand how markets are deeply rooted in culture and social ties. For this task, two Latin American market research experiences are described: The first, the formation of a rural credit market in indigenous Chibuleo communities of Ecuador, and the second experience refers to the traditional Campina Grande and Caruaru fairs located in the Northeast of Ecuador. Brazil. The empirical evidence is supported by the results of the authors' doctoral research, which reflects that markets are embedded in interpersonal circuits.
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