The Brazilian Fair Trade Town: a pioneering experience in Poços de Caldas

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PDF (Español (España)) Imagen 01 – Logo de la Ciudad del Comercio Justo de Poços de Caldas (Español (España)) Imagen 02 A – Ciudad de Poços de Caldas, Brasil (Español (España)) Imagen 02 B – Ciudad de Poços de Caldas, Brasil (Español (España)) Imagen 02 C – Ciudad de Poços de Caldas, Brasil (Español (España)) Mapa 01 – Localización del municipio de Poços de Caldas, Brasil (Español (España)) Imagen 03 – Produtos Fair Trade en Poços de Caldas, Brasil. (Español (España))
Published: Nov 4, 2015
DOI: https://doi.org/10.17141/eutopia.7.2015.1632
Keywords:
Ciudad del Comercio Justo, Poços de Caldas, Brasil. Fair Trade Town, Poços de Caldas, Brazil.

Main Article Content

Marcela Barone
Samuel Frederico

Abstract

This article aims to analyze the implementation of the Fair Trade Town in Poços de Caldas, Brazil, in order to identify what are the main challenges in stimulating domestic consumption of Fair Trade products in a producing country. For this, the paper is organized into three parts: (i) emphasizes the recent insertion of Brazil in Fair Trade, (ii) discusses the implementation of the Fair Trade Town in Poços de Caldas, (iii) and presents some data, collected in interviews with local consumers, on the knowledge and consumption of Fair Trade products. Generally, the low-income of large portion of the population and the sharp social inequality are important limiting the spread of the consumption of Fair Trade products in developing countries like Brazil. However, cities like Poços de Caldas with strong tourist appeal and above the Brazilian average social indicators have great potential for this market growth. Nevertheless, the survey data shows that knowledge about the movement is still low, which requires greater public awareness campaign and dissemination of its principles.

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Article Details

How to Cite
Barone, Marcela, and Samuel Frederico. 2015. “The Brazilian Fair Trade Town: A Pioneering Experience in Poços De Caldas”. Eutopía, Revista De Desarrollo Y Territorio, no. 7 (November):59-73. https://doi.org/10.17141/eutopia.7.2015.1632.
Issue
No. 7 (2015): Economía Social y Comercio Justo en América Latina (Enero-Junio)
Section
Estudios de caso


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Author Biographies

Marcela Barone

Geógrafa, estudiante de Maestría en Geografía en la Universidade Estadual Paulista “Júlio de Mesquita Filho” – Câmpus Rio Claro, Brasil

Samuel Frederico

Geógrafo, Profesor Asistente Doctor del Departamento de Geografía en la Universidade Estadual Paulista “Júlio de Mesquita Filho”  – Câmpus Rio Claro, Brasil

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